About
Turning bright ideas into winning policy strategies alongside the people and organizations we serve.
Experienced · Connected · Committed
Firefly Advocacy is a Black and woman-owned government affairs and advocacy firm based in Minneapolis and Saint Paul. Founded by Principal Fatima Moore, Firefly combines deep knowledge of government and politics with a steadfast dedication to advocacy. We seamlessly integrate legislative advocacy and relationship management, aligning an unwavering commitment to our clients’ goals with winning strategies.
Where the light began
Fatima’s path to the Capitol began in a social work classroom at the College of St. Scholastica. Studying social work with an emphasis on public policy, she kept seeing the same thing: the families and communities she was learning to serve were shaped by decisions made far from them, in rooms they rarely got to enter.
That realization brought her to Saint Paul. Through the Citizens League’s Capitol Pathways program, she interned with Lutheran Social Services, learning how ideas become bills, how bills become law, and whose voices get heard along the way. Her first full-time role, lobbying for the Metropolitan Consortium of Community Developers, put her in those rooms herself. At the Minnesota Coalition for the Homeless, she led a statewide agenda to keep Minnesotans housed.
Then she crossed to the other side of the river. At the City of Minneapolis, Fatima rose from senior government affairs to director, and later served as Deputy City Coordinator, seeing firsthand how policy is made, funded and carried out. After a brief stint at a lobbying firm, she made the leap.
Firefly grew out of that whole journey: a social worker’s focus on people, an advocate’s persistence, and an insider’s understanding of government. It is a firm built to open the doors of government to the people most affected by policy, and to light the path from bright ideas to real change.
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We take the guesswork out of legislative advocacy. Firefly helps organizations understand the ever-evolving legislative and regulatory landscape at the Minnesota Capitol, from committee hearings to agency rulemaking, so you know where decisions are made, who makes them, and how to engage at the right moment.
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Strong relationships produce real results. We help you build and maintain effective relationships with lawmakers and decision-makers, and we bring diverse groups together around shared interests, managing the important work of coalition building from first conversation to consensus and action.
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Let’s take your bright ideas from the board room to legislative solutions. We partner with you to identify the issues that resonate with your mission, analyze the intended and unintended impact of policy options, and shape proposals that can win.
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We don’t just provide information. Our action-oriented legislative trainings equip your staff, board and members with the skills and confidence to carry out your legislative plan and make their voices heard in the democratic process.
Our Commitment to Equity
Our commitment extends beyond advocacy; we are dedicated to driving social change that promotes racial equity and self-determination.
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We hold ourselves to fair and impartial treatment of all individuals, regardless of their racial background, ensuring that people of all races have equal opportunities, rights, and protections and that systemic discrimination or bias based on race is actively addressed and eliminated.
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We believe in doing the right thing even when no one is looking, maintaining a high standard of ethics.
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We create spaces where everyone feels welcomed, respected, and valued regardless of background, identity, or characteristics.
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Working together with others is a cornerstone of how we work. We believe collaboration fosters teamwork, encourages open communication, and recognizes the value of collective contributions.
Let’s connect
We believe in more than just providing government affairs and advocacy services; we stand side by side with you, transforming your vision into impactful policy solutions and winning strategies.
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